The Emotion Coaching Turkey Institute is an organization in our country that aims to raise awareness about the role of emotions in social and emotional learning and the learning process. It strives to promote the widespread adoption of emotion coaching-based approaches and emotional well-being. The institute provides training and consultancy services to educators, mental health professionals, parents, and anyone interested in improving their communication skills. Its goal is to create awareness by offering education and counseling services for those working in this field, as well as for parents and individuals seeking to enhance their communication skills. The Emotion Coaching Turkey Institute, founded by Assoc. Dr. Nalan Kuru, has had a significant impact in our country since 2019 through its “Emotion Friendly Training” programs, which are based on the Emotion Coaching approach. These programs have provided training to hundreds of parents and teachers, resulting in positive outcomes. The institute also hosts scientific research conducted in Turkey and provides support for master’s and doctoral studies.